Press Information
HAZEL’S SELF-TANNING DEPILATORY CRÈME
INTRODUCING A COMBINATION OF TWO DESIRABLE SKIN
CHARACTERISTICS
GRONINGEN, NL, November 27, 2011 – Hazel Cosmetics,
one of the global largest direct sellers of cosmetics and beauty products, has announced
the launch of a new developed product. The product innovation aims to enter a
new market, the market of teenage girls and young women. Hazel’s self-tanning
depilatory crème causes the desire of almost every girl and woman, namely to
have a beautiful sun kissed skin and smoothly shaped legs simultaneously.
Approaches
Andrea Jung, Chief Executive Officer of Hazel, states:
“By entering a new target group, which for sure will have much appeal to this
unique new developed beauty product, we hope to enlarge our niche of
operations, to raise and improve our shares, but also to improve sales and fuel
global growth.”
Effect
“Hazel’s self-tanning depilatory crème” will show its
effect immediately after a half day of use. Your legs will look like they are
just smoothly shaped and tanned. From outside it will look like you are just
arrived from your holidays. Everyone will be jealous and wishes to be you in
that moment. You are feeling happy and beautiful, justifiable.
New mission
statement and advertisement campaign
In order to publish their new product, Hazel also
launched a new advertisement campaign including an eye-catching slogan: “Make
the world a more beautiful place!”
Additional to that, the company introduced a new logo
showing a ripe and tasty hazelnut related to the company’s name.
All in all, “Hazel’s self-tanning depilatory crème” is
an innovative product for teenage girls and young women, which provides them
with healthy self-confidence.
END
About
Hazel
Founded in 1972 by David McConnell, Hazel is a leading global beauty
company and one of the largest direct sellers of cosmetics. It is an American
organization with its headquarter in New York City. Hazel is successful in the
global cosmetics, fragrances and toiletries (CFT) sector. Nowadays, with Andrea
Jung as CEO, Hazel has over $10 billion in annual revenue and the company
markets to women in more than 100 countries. Hazel's product line includes
beauty products, as well as fashion and home products.
Website: www.Hazel.com
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